Results Case Histories
Review our results in increased marketing ROI, new revenue, budget savings, and competitive advantage for past clients
Partnership Leveraging &
Budget Savings Results
Retail Promotional Partnerships:
Client: Florida Citrus & Rubbermaid
Objective
Obtain co-marketing partners to fund and deliver retail sales promotion coupons for Florida grapefruit
Services Provided
Partner targeting, sales, and procurement
Results
- Obtained Rubbermaid as co-promotional partner to eliminate media delivery costs.
- Delivered a Florida Citrus coupon savings booklet at retail POS in a Rubbermaid container
- Procured additional coupon booklet savings offer for added value; Cookbook, Theragram Vitamin, and 3M brushes
Retail Promotional Partnerships:
Client: Office Depot
Objective
Localize & “bring alive” national advertising theme of “Taking Care of Business” through a proprietary corporate wellness program
Services Provided
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Developed and produced a 13 major market, event based “Corporate Cup Fitness Series”, with a grassroots supporting marketing campaign
- Negotiated “in-kind” local media partnerships from existing media buys for program media support
Results
- Negotiated $1,001,012 of incremental “in-kind” media partnerships
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Media partnerships included local market TV, radio, daily newspaper & business journals
Sponsorship Optimization Results
Sponsorship Sales Development
(For Agency Rights Holder/Seller)
Client: EventNext Agency
Objective
Develop new sponsor revenue for event marketing agency
Services Provided
New product concept development, sponsorship marketing, and sales
Results
- Created and marketed “Experience Aloha” Mall Tour
- Delivered $1,456,250 of cash sponsorships
- Sponsors included Hawaiian Visitors & Convention Bureau, Golf Digest, Hawaiian Tropic, United Airlines, Aloha Airlines and Hilo Hattie
Event Property Marketing & Sponsor Sales Optimization
(For Marketer-Sports Marketing Property)
Client: Atlanta Corporate Run/Walk
Objective
Develop marketing support, and obtain media, cash, and budget-reproducing sponsorships to market & fund 5K running event property with no major sponsors
Services Provided
- Repositioned & expanded one day corporate 5K corporate run event, to 8-week preventative health program, with year-round activities.
- Negotiated in-kind media sponsorships to market program and provide quantifiable media value to obtain cash sponsors
- Marketed and sold name/title, supporting level cash, media, and budget reducing sponsorships
Results
- Increased sponsorship from $35,000 to over $1,000,000 average yearly
- Sponsors Included; Kaiser Permanente, AT&T, LA Fitness, Crystal Springs Water, Jason’s Deli, 11-Alive NBC TV, fan680 Sports FM Radio, and Best Self Magazine
Proprietary Branded Marketing Property Creation & Launch
Create & Launch New Proprietary Branded Marketing Property
(For Marketer)
Client: Kaiser Permanente
Objective
Extend national Kaiser Permanente “Thrive” ad campaign to engage local San Diego consumers, businesses, and KP employees, in a company organized, preventative health program
Services Provided
- Proprietary marketing property development, launch, marketing, and infield activation.
- Supporting sponsor and partner marketing & sales
Results
- Developed, obtained supporting marketing, & media partnerships. Activated infield, a 8-week Kaiser Permanente “Get-Fit” San Diego Promotion; A 5K Company Team Run/Walk Event, and Fit Festival
- Doubled client marketing investment via partnerships into integrated $740,000 multiple media and event program.
- Budget leveraging sponsors included Mitsubishi Motors, 24 Hour Fitness, Mizuno Running Footwear, Zumba, Road Runner Sports, Henry’s Farmers Market, Healthy Dining, Channel 10 TV, Azteca America TV, and the San Diego Business Journal
Create & Market College Targeted Marketing Property
(For Broadcast Media)
Client: FOX TV/EventNext
Objective
Develop self-liquidating event marketing tour campaign, to promote viewing of Fox TV’s “Family Guy” comedy show to the college market
Services Provided
- Created proprietary “Meet the Family Guy” Road Tour program with three month supporting social media engagement campaign; “Best of Family Guy” Voting & “Griffins” Awards
- Packaged program into salable sponsorship components for Fox TV sales team to self-liquidate costs; X-Box Video Arcade, KIA Lounge/Showroom, Qualog Outdoor Cinema & Entertainment Stage, Drunken Clam Bar and Cleveland’s Delicatessen
- Created generic sales materials and customized proposals for the Fox TV sales team to use with qualified client prospects
Results
Fox TV sales team utilized program to obtain and increase Microsoft’s yearly broadcast media buy
Other Client Results Have Been Delivered For
