Partner & Sponsorship Optimization

About

Whether you share partnerships, rent sponsorships, or create and build to own proprietary properties, the Optim-Marketing Group can provide you with specialized expertise, context, and insight. We optimize strategies, designs, marketing, sales, and activations with our experience from both the buyers and sellers perspective.

Previously overlooked information, untapped, or underutilized assets will be identified. We capture and synthesize opportunities to deliver new partnerships, sponsorships, and proprietary marketing properties.

Services Offered

Partner Leveraging & Budget Savings

(Both for Marketers/Buyers & Rightsholders/Sellers)

 

  • Concepting and designing budget leveraging partnerships, cross-promotions, and tie-ins
  • Partner sourcing, valuation, development and personal sales (targeting, solicitation, creative design, sales, vetting, & negotiation)
  • Extending marketing reach and impact by creating and negotiating value-adding cross-channel communications and media support extensions
  • Negotiating in-kind barter on budgeted products and services to save on fixed costs
  • Activating partnership programs as needed

Sponsorship Program Optimization

(For Marketers/Purchasers)

 

  • Analysis of sponsorship & marketing investments to identify optimization potential from existing, and untapped or underutilized marketing assets, investments, and opportunities
  • Creation of new sponsorship concepts, options, extensions, cross-promotions, and tie-ins.
  • Optimization of existing sponsorship investments via tactical design and activation enhancements
  • Creation of promotional overlays to add value and incentivize targeted response.
  • Creating and negotiating marketing & media partners to extend program value & impact
  • Monitoring, evaluating, and refining all sponsorship efforts to optimize ROI

Sponsorship Sales

(For Properties/Rights

Holders/Sellers)

  • Analysis, identification, and targeting of new sponsors and other revenue streams
  • Sponsorship program design, deliverables, valuation, and marketing
  • Creation of promotional overlays for sponsors to add-value and incentivize incremental sales
  • Negotiating in-kind partnerships to increase cash sponsor “buy-in” value, add marketing support, and save costs
  • Sales planning, development, sales force support
  • Personal sponsorship sales representation
  • Enhancing sales force productivity by providing customized client offerings, sales aids, coaching, and other marketing support

Proprietary Branded Marketing Property Creation

(Both for Marketers/Buyers & Property/Sellers)

Why rent a generic or “off-the-shelf” piece of a standardized marketing property, or medium,……when you can create, control, more effectively “brand”,  engage your target audience, and build equity, with your own customized proprietary branded medium, consumer experiences, or content?

Our conception, development & activation services include;

  • Invention of new, or customizing existing marketing properties, sponsorships, partnerships, experiences & media
  • Bringing brands “to life” and engaging targeted consumers “in-person” via experiential, event (virtual, live & hybrid) and guerilla marketing programs
  • Negotiating cross-platform marketing opportunities to extent program reach, impact and increase scale
  • Developing cross-channel amplification plans employing traditional, digital, and social media promotion
  • Designing program programs for key accounts, and personalized key audience segments

Promotional Extension Development

(Both for Marketers/Buyers & Property/Sellers)

Promotional extensions to your core property will increase the effectiveness of your marketing by offering incentives for incremental product trial, deeper engagement, social sharing & sales.

Promotion tactics integrate with, build upon, and help amplify, your core marketing property investments

Our promotional extension development services include;

  • Concepting, developing, and implementing promotional programs to stimulate incremental results
  • Developing sampling programs.
  • Creating continuity/loyalty/affinity programs to stimulate repeat and ongoing purchase
  • Designing promotional programs for cross-channel integration through traditional, digital, streaming, and social media

A Strategically Disciplined Development Process is Entrepreneurially Employed

Concepting, planning, creative development, marketing, sales, and management services, are available on an as-needed, “per development phase”,…”a la carte”, project, or “turn-key”, total program basis.

Creative, Make It Happen Leadership

Stephen Markow catalyzes each client’s optimization efforts with his marketing property optimization expertise. His experience has been developed through 30 years of diverse grassroots “Street”, to “Madison Avenue” boardroom, marketing and sales campaigns.

Stephen’s extensive experience delivers valuable insights gained from many different product categories, and competitive marketplace situations for Fortune 500 companies, entrepreneurial enterprises, agencies, properties, events, and media. His strategic, creative, and entrepreneurial “make it happen” prospective delivers results. Additional team members are added as specific client needs dictate.

Classically CPG marketing trained at WPP’s promotional marketing agency in NYC, Stephen went on to lead the marketing, and sales of nationwide touring mall event marketing programs, as VP/GM at Shopping Center Network, in Miami, FL. He was also a partner in the SP Group, Boca Raton, FL, and headed the Sports Marketing & Promotion department of Integrated Marketing, in Ft Lauderdale, FL.

Stephen prides himself on his “breakthrough conceptual & tactical” creativity. In additional to helping generate hundreds of millions of dollars in new revenue for clients, his career creative credits include Best Promotions of the Decade for Sony’s “Smaller the Better” program, American Marketing Association’s SPIRE Award for Alamo Rent-A-Car’s “Best Friends” Program, and Ad Age’s Best Promotions of the Year for the “Molson Golden Treasure Hunt”.

Stephen Markow catalyzes each client’s optimization efforts with his marketing property optimization expertise. His experience has been developed through 30 years of diverse grassroots “Street”, to “Madison Avenue” boardroom, marketing and sales campaigns.

Stephen’s extensive experience delivers valuable insights gained from many different product categories, and competitive marketplace situations for Fortune 500 companies, entrepreneurial enterprises, agencies, properties, events, and media. His strategic, creative, and entrepreneurial “make it happen” prospective delivers results. Additional team members are added as specific client needs dictate.

Classically CPG marketing trained at WPP’s promotional marketing agency in NYC, Stephen went on to lead the marketing, and sales of nationwide touring mall event marketing programs, as VP/GM at Shopping Center Network, in Miami, FL. He was also a partner in the SP Group, Boca Raton, FL, and headed the Sports Marketing & Promotion department of Integrated Marketing, in Ft Lauderdale, FL.

Stephen prides himself on his “breakthrough conceptual & tactical” creativity. In additional to helping generate hundreds of millions of dollars in new revenue for clients, his career creative credits include Best Promotions of the Decade for Sony’s “Smaller the Better” program, American Marketing Association’s SPIRE Award for Alamo Rent-A-Car’s “Best Friends” Program, and Ad Age’s Best Promotions of the Year for the “Molson Golden Treasure Hunt”.

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