Partner & Sponsorship Optimization

Results Case Histories

Review our results in increased marketing ROI, new revenue, budget savings, and competitive advantage for past clients

Partnership Leveraging &

Budget Savings Results

Florida Citrus

Retail Promotional Partnerships:

Client: Florida Citrus & Rubbermaid

Objective

Obtain co-marketing partners to fund and deliver retail sales promotion coupons for Florida grapefruit

Services Provided

Partner targeting, sales, and procurement

Results

  • Obtained Rubbermaid as co-promotional partner to eliminate media delivery costs.
  • Delivered a Florida Citrus coupon savings booklet at retail POS in a Rubbermaid container
  • Procured additional coupon booklet savings offer for added value; Cookbook, Theragram Vitamin, and 3M brushes
Florida Citrus

Retail Promotional Partnerships:

Client: Office Depot

Objective

Localize & “bring alive” national advertising theme of “Taking Care of Business” through a proprietary corporate wellness program

Services Provided

  • Developed and produced a 13 major market, event based “Corporate Cup Fitness Series”, with a grassroots supporting marketing campaign

  • Negotiated “in-kind” local media partnerships from existing media buys for program media support

Results

  • Negotiated $1,001,012 of incremental “in-kind” media partnerships
  • Media partnerships included local market TV, radio, daily newspaper & business journals

Sponsorship Optimization Results

Florida Citrus

Sponsorship Sales Development

(For Agency Rights Holder/Seller)

 

Client: EventNext Agency

Objective

Develop new sponsor revenue for event marketing agency

Services Provided

New product concept development, sponsorship marketing, and sales

Results

  • Created and marketed “Experience Aloha” Mall Tour
  • Delivered $1,456,250 of cash sponsorships
  • Sponsors included Hawaiian Visitors & Convention Bureau, Golf Digest, Hawaiian Tropic, United Airlines, Aloha Airlines and Hilo Hattie
Florida Citrus

Event Property Marketing & Sponsor Sales Optimization

(For Marketer-Sports Marketing Property)

 

Client: Atlanta Corporate Run/Walk

Objective

Develop marketing support, and obtain media, cash, and budget-reproducing sponsorships to market & fund 5K running event property with no major sponsors

Services Provided

  • Repositioned & expanded one day corporate 5K corporate run event, to 8-week preventative health program, with year-round activities.
  • Negotiated in-kind media sponsorships to market program and provide quantifiable media value to obtain cash sponsors
  • Marketed and sold name/title, supporting level cash, media, and budget reducing sponsorships

Results

  • Increased sponsorship from $35,000 to over $1,000,000 average yearly
  • Sponsors Included; Kaiser Permanente, AT&T, LA Fitness, Crystal Springs Water, Jason’s Deli, 11-Alive NBC TV, fan680 Sports FM Radio, and Best Self Magazine

Proprietary Branded Marketing Property Creation & Launch

Florida Citrus

Create & Launch New Proprietary Branded Marketing Property

(For Marketer)

 

Client: Kaiser Permanente

Objective

Extend national Kaiser Permanente “Thrive” ad campaign to engage local San Diego consumers, businesses, and KP employees, in a company organized, preventative health program

Services Provided

  • Proprietary marketing property development, launch, marketing, and infield activation.
  • Supporting sponsor and partner marketing & sales

Results

  • Developed, obtained supporting marketing, & media partnerships. Activated infield, a 8-week Kaiser Permanente “Get-Fit” San Diego Promotion; A 5K Company Team Run/Walk Event, and Fit Festival
  • Doubled client marketing investment via partnerships into integrated $740,000 multiple media and event program.
  • Budget leveraging sponsors included Mitsubishi Motors, 24 Hour Fitness, Mizuno Running Footwear, Zumba, Road Runner Sports, Henry’s Farmers Market, Healthy Dining, Channel 10 TV, Azteca America TV, and the San Diego Business Journal
Florida Citrus

Create & Market College Targeted Marketing Property

(For Broadcast Media)

 

Client: FOX TV/EventNext

Objective

Develop self-liquidating event marketing tour campaign, to promote viewing of Fox TV’s “Family Guy” comedy show to the college market

Services Provided

  • Created proprietary “Meet the Family Guy” Road Tour program with three month supporting social media engagement campaign; “Best of Family Guy” Voting & “Griffins” Awards
  • Packaged program into salable sponsorship components for Fox TV sales team to self-liquidate costs; X-Box Video Arcade, KIA Lounge/Showroom, Qualog Outdoor Cinema & Entertainment Stage, Drunken Clam Bar and Cleveland’s Delicatessen
  • Created generic sales materials and customized proposals for the Fox TV sales team to use with qualified client prospects

Results

Fox TV sales team utilized program to obtain and increase Microsoft’s yearly broadcast media buy

Other Client Results Have Been Delivered For

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